NBC Sports Rugby Gold Pass - “Their Pain, Your Gain”
How do you convert US football fans to a sport even more brutal than their own?
Don’t bother teaching the game; just appeal to the sadist in them.
OOH
AR / INTERACTIVE
As a special treat for the crazies who are interested in our ads, opening your camera in Instagram with the ad in view shows the full hit in all its brutal glory, and presents the user with a link for immediate access.
