Beretta - “Crafted by Hand, Made by You.”
Gun owners are misrepresented in the media and online as being ignorant, screaming about the Second Amendment while holding a gun and a Bible.
The majority of gun owners, however, aren’t like this at all. They’re not reckless or crazy, but they love their guns because the act of going hunting or target shooting with others creates beautiful, lasting memories.
So instead of talking about ammo capacity, rounds per minute, or everyday carry, we spoke to what they truly care about: the moments made together while shooting.
TV — Anthem Spot
Social
Beretta’s current US social feeds play into the stereotype and ignore their actual consumer.
Below, you’ll see Beretta’s old social posts (left) next to our messaging, highlighting why this change is needed.
Finally, we wanted your Beretta to be emblematic of your stories, not just a scene of a random duck blind. So we allowed Beretta owners to send in their shooting stories and pictures along with their shotguns to have our artists uniquely engrave them.
